Meta CEO Mark Zuckerberg has introduced the company’s new AI-powered assistant, Meta AI, designed to rival OpenAI’s ChatGPT. This AI assistant will integrate with popular platforms such as Instagram, Facebook, WhatsApp, and eventually Meta’s mixed reality devices.
Initially available to a limited group of U.S.-based users starting September 27, Meta AI is built on the company’s large language model, Llama 2, and was developed in collaboration with Microsoft Bing to provide real-time internet information to users.

Meta AI can answer questions, engage in conversations, and generate images using a new tool called Emu, which has been trained on 1.1 billion pieces of user-generated data from Facebook and Instagram. One distinguishing feature of Meta AI, according to Zuckerberg, is its adaptability to different use cases within various Meta platforms, offering a tailored experience for each.
Zuckerberg emphasized that Meta AI aims not only to provide useful information but also to entertain and engage users. As part of its entertainment-focused offerings, Meta introduced a collection of chatbots based on around 30 celebrities, including Paris Hilton, Snoop Dogg, and Tom Brady.

On the same day as Meta’s announcement, OpenAI revealed that ChatGPT would no longer be limited to pre-2021 data, making the updated knowledge base available immediately for Plus and Enterprise users utilizing the GPT-4 model. Previously, ChatGPT’s knowledge was confined to information available up to 2021, the year of its production.