Social media giant Meta is seeking to introduce “entirely new types of gameplay” to its metaverse by integrating generative artificial intelligence technology with virtual, augmented, and mixed-reality games.
A recent job listing reveals that Meta aims to research and prototype new “consumer experiences” using generative AI, creating games that are “non-deterministic, personalized, and change every time you play them.”
“This is a nascent area but has the potential to create new experiences that are not even possible to exist today.”
The chosen candidate will initially work in Meta’s Reality Labs division, which focuses on building the metaverse, and will collaborate with company leadership. The role offers a salary of around $347,000 per year, plus a bonus, equity, and benefits.
Meta notes that the role will initially focus on Horizon, its ecosystem of mixed-reality games built on its integrated game creation system. However, the scope could expand to include non-Meta platforms such as mobile and PC.
Another key aspect of the role is to develop tools that accelerate content creation on Meta’s platforms.
“Generative AI is rapidly evolving, particularly in content creation. New paradigms are emerging, and Meta is heavily investing to lead the industry,” Meta stated.
This follows years of significant investment by Meta in its metaverse division, which reported a $3.8 billion loss in the first quarter of this year. During an earnings call, Meta CEO Mark Zuckerberg mentioned that an “increasing amount” of Reality Labs’ work would be dedicated to advancing the company’s AI initiatives.
Brazilian regulator bans Meta from using data to train AI models
Meanwhile, Meta’s AI initiatives faced a setback in Brazil as the national data protection authority ruled against using Brazilians’ personal data for AI training. The National Data Protection Authority ordered an “immediate suspension” of Meta’s new privacy policy, which included using photos, audio, videos, and posts to train AI models.
The authority stated that the preventative measure would “avoid serious and irreparable damage” to users, with noncompliance resulting in a fine of $8,800 (50,000 Brazilian real) per day.
In a statement to local outlet Núcleo, Meta expressed disappointment with the decision, noting that it would delay the arrival of AI benefits to the Brazilian people.
Brazil represents a significant market for Meta’s social media platform Facebook, with 102 million active users, according to the regulator.